The app allows for the creation of personal profiles but also can be connected to existing social networking profiles such as Facebook and Twitter, meaning users can share their pictures across platforms. Once a user snaps a picture, Instagram filters – of which there are dozens – can transform images in a manner reminiscent of old-fashioned Polaroid prints. While its basic premise is the sharing of pictures, the site’s popularity comes from its picture-editing functionality. Facebook, the social networking giant, acquired the company in 2012. The company was founded by Kevin Systrom and Mike Krieger, both Stanford University graduates, in 2010 and now has around 200 million users. The app can be downloaded for free from the usual app stores and takes pride of place on many a young person’s (and older!) smartphone. So it’s about time you got up to speed on the app and what it’s all about.Īt its most basic, Instagram is a social networking app which allows its users to share pictures and videos with their friends. It’s likely that you have heard about it in passing, whether from your students, your child or in the media. Instagram is among a breed of smartphone apps which have tapped into the creative, image-based online life of young people.
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